Google investigates Merchant Center outage

Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers.

The incident could affect merchants who rely on Merchant Center to manage product listings for Google Shopping and other commerce surfaces.

What’s happening. Google posted an incident notice stating that it is investigating reports of a problem with Merchant Center.

The incident began on August 6 at 13:06 UTC, with Google publishing its first public update at 17:46 UTC, confirming it was investigating the issue and would provide more information as it became available.

At the time of the update, Google had not shared details about the root cause, affected features or expected resolution timeline.

Why we care: Merchant Center is a critical platform for retailers using Google Shopping, Performance Max and free product listings. Any disruption could impact product management or campaign operations, depending on the scope of the incident.

Bottom line: Google is investigating a Merchant Center incident but has not yet confirmed what is affected or when the issue will be resolved.