SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant. The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine…
How to build content briefs around audience situations
Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they need next. Better content briefs start with the situations your audience finds themselves in, then use those situations to shape…
The power of connected customer history by Rokt mParticle
Performance marketers have access to a wealth of detailed conversion data. A purchase can reveal product choices, basket value, discounts, channel, location, and dozens of other attributes. The limitation is that paid media decisions rarely depend on the…
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels. The post How To Audit Publisher Websites In 2026 appeared first on…
Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO via @sejournal, @martinibuster
Google explains whether some industries can get away with focusing on search and ignore GEO altogether. The post Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO appeared first on Search Engine Journal.
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse via @sejournal, @MattGSouthern
Google’s August spam update rolls out as generative UI reaches AI Overviews, websites get a new button, and Reddit’s ChatGPT citation share falls. The post Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse appeared first on Search…
Google working on fix for broken favicons in Google Search
Google confirmed it is working on fixing a bug with favicons not showing properly within Google Search. Rajan Patel, Google’s VP, Engineering for Search, said “It’s an issue on our end. We identified the issue and we’re addressing it as quickly as we…
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc. The post AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer appeared first on Search…
How to build an E-E-A-T checker with Claude Code
AI agents, AI-connected IDEs (Integrated Development Environments), and coding assistants such as Claude Code, Cursor, and OpenClaw are gaining traction. Production typically relies on two distinct techniques: Building an AI tool within the platform (for…
Duane Forrester: AI is rewriting SEO, but the mission is the same
Watch this video on YouTube Duane Forrester has watched search evolve from the days of meta keyword stuffing and penny clicks through mobile, personalization, “(not provided),” AI, and LLMs. After more than 25 years in the industry, including a decade at…