Ana Kostic shared why “best practice” cost her client 40% of revenue.
Watch this video on YouTube On the latest episode of PPC Live the Podcast, Ana Kostic shared how one account restructure taught her a lesson that still shapes how she manages paid media today: successful PPC isn’t about building the perfect campaign…
4 Google Ads settings and recommendations worth a closer look
When I first started working in Google Ads, I wished someone had explained which recommendations to trust and which to question. Some can improve performance. Others can increase costs or make changes that don’t align with your strategy. Google Ads…
Microsoft Clarity adds branded and non-branded AI queries
Microsoft has updated its analytics tool, Clarity, to add branded and non-branded breakdowns to the AI Citations dashboard and AI reports. Clarity lets you filter branded versus non-branded information across query analysis and filtering. What Microsoft…
Google expands Data Manager API with smarter audience management
Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided address data, making it easier for developers to maintain Customer Match lists and improve data quality. The…
Google publishes guidance for text disclaimers in Search ads
Google published a new Help Center page for text disclaimers in Search ads, providing advertisers with guidance on a feature that lets required terms, conditions and disclosures appear directly within Search ads. The feature is available globally and…
Keyword research meets prompt research: A smarter way to prioritize topics
I’ve spent most of my career treating keyword research as the foundation of organic strategy. It tells you what people type into a search box, how often, and with what intent. Now there’s a second demand signal alongside it: what people ask AI…
How to measure your brand’s visibility in Gemini
Unlike rankings, impressions, or clicks, Gemini brand mentions don’t appear in Search Console or Google Analytics. A buyer might discover your company in a Gemini response, continue researching through Google Search, and later return through a branded…
WooCommerce Social Login WordPress Plugin Enables Full Site Takeover via @sejournal, @martinibuster
WooCommerce Social Login vulnerability enables unauthenticated attackers to gain full control of ecommerce sites. The post WooCommerce Social Login WordPress Plugin Enables Full Site Takeover appeared first on Search Engine Journal.
Snapchat Clamps Down On AI-Generated Videos via @sejournal, @martinibuster
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences. The post Snapchat Clamps Down On AI-Generated Videos appeared first on Search Engine…
Open Knowledge Format v0.2 Adds A Trust Layer – No AI Agent Reads It Yet via @sejournal, @slobodanmanic
No agent reads your OKF bundle. Write one anyway: v0.2’s provenance and staleness fields expose every claim your website cannot defend. The post Open Knowledge Format v0.2 Adds A Trust Layer – No AI Agent Reads It Yet appeared first on Search…