FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme via @sejournal, @brookeosmundson
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine…
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return via @sejournal, @martinibuster
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back. The post Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return appeared first on Search Engine Journal.
Google Search Console AI Reports Rolled Out Worldwide via @sejournal, @MattGSouthern
Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide. The post Google Search Console AI Reports Rolled Out Worldwide appeared first on Search…
ChatGPT Is Now A “Very Large Online Search Engine” In The EU via @sejournal, @MattGSouthern
ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients. The post ChatGPT Is Now A “Very Large Online Search Engine” In The EU appeared first on Search…
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of a slow rollout, Google is now rolling out the new AI performance reports and Search generative AI controls within Search Console to all. These features are now available to everyone with a Search Console account globally. Global…
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit isn’t a shortcut to an AI citation. Posting promotional answers and waiting for Google or ChatGPT to notice them isn’t a community strategy. Reddit communities are quick to reject corporate messaging that contributes little of value. Your brand…
Calls and clicks keep falling as Google Maps becomes the destination
In February, we wrote that local rankings were holding steady while calls and website clicks quietly disappeared. By April, our data pointed to something much more dramatic, enough that we declared “local SEO” was dying on stage at BrightonSEO. We were…
Microsoft Advertising rolling out new design for advertiser console
Microsoft is rolling out a new design for the Microsoft Advertising platform that touts a “more intuitive and efficient experience.” When you log in to your advertiser console in Microsoft Advertising you may see a new overlay announcing the new design…
How to map AI search prompts to every stage of the sales funnel
Keyword research has always required you to think about intent. Someone searching “what is CRM software” is in a very different place from someone searching “HubSpot vs. Salesforce.” With AI search, those intent categories still matter. But the universe…
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era appeared first on Search…