Google confirms testing new buttons on home page to drive users to AI-powered search features
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The buttons are named create images, ask about files and brainstorm and when clicked on,…
Study: ChatGPT ads appear on 26% of commercial prompts
ChatGPT is already showing ads on roughly one in four commercial prompts, but new research suggests its conversational ad targeting still has some growing pains including ads appearing alongside unrelated topics. A study from SE Ranking analyzed more…
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.
Google investigates Merchant Center outage
Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers. The incident could affect merchants who rely on Merchant Center to manage product listings for Google…
Technical SEO testing: How to build a stronger experiment
Technical SEO changes are often evaluated with a simple before-and-after comparison. A change goes live, performance is measured over the following weeks, and any movement is attributed to the implementation. The problem is that search performance rarely…
Yelp brings restaurant reservations and waitlists to ChatGPT
Yelp is deepening its partnership with OpenAI by bringing Reservations and Waitlist directly into ChatGPT, allowing users to book restaurant tables without leaving the conversation. The move expands ChatGPT from a discovery tool into a place where users…
Google brings new AI agent capabilities to Ads and Analytics
Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are…
Why the traditional link building model no longer works for AI search
Traditional link building agencies had an incredible run. The pitch was easy to sell: “We build you links from high-DR sites with commercial anchor text, your rankings improve, and you get a spreadsheet every month that tallies up your backlink counts.”…
Google Analytics Will Benchmark Campaigns Through Ask Advisor via @sejournal, @MattGSouthern
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Analytics Will Benchmark Campaigns Through Ask Advisor appeared first on Search…
How customers build confidence across the search journey
Every week, there’s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become a search engine in its own…