When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation. The post When Attribution Looks More Precise Than The Data Behind It appeared first on Search Engine Journal.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds via @sejournal, @MattGSouthern
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce. The post Some Sites Use llms.txt Like robots.txt, Common Crawl Finds appeared first on…
Why growing restaurant chains win at local search and AI visibility by SOCi
You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are closing hundreds. Jack in the Box, Red Robin, Denny’s, and Red Lobster have trimmed…
How to build an AI governance framework for SEO
Somewhere between “just ask ChatGPT” and a full-blown incident response plan, most SEO teams are winging it. We’ve all watched someone paste a client’s entire GA4 export into a random AI tool “just to see what it says.” We’ve all seen an LLM confidently…
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks…
AI Overviews may be affecting Shopping ad CTR and impressions
Shopping ad click-through rates are rising while impressions are falling, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce — a pattern he thinks could be connected to how Google serves AI Overviews. Why it matters. AI…
Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI…
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs via @sejournal, @gregjarboe
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search…
Your Biggest AI Search Risk Is Conflicting Information About Your Brand via @sejournal, @cshel
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse via @sejournal, @MattGSouthern
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse appeared first on…