Google to auto-upgrade automatically created assets to AI Max
Google is automatically migrating eligible Search campaigns to AI Max, expanding adoption of its AI-powered campaign features without requiring advertisers to opt in manually. What’s happening. Advertisers are receiving emails notifying them that,…
New Google help doc details Deal Ends annotations for Shopping ads
Google has published a new help document explaining how its experimental Deal Ends annotation works, giving retailers new insight into how limited-time sale badges can appear on Product Listing Ads and what it takes to qualify. What’s happening. The new…
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on…
Google explains what advertisers should expect from Smart Bidding changes
Google’s upcoming Smart Bidding update aims to make campaign performance more predictable by ensuring Target CPA and Target ROAS are respected regardless of budget constraints, a shift that could change how advertisers manage budget-limited campaigns.…
New Google Ads help doc outlines corporate email rules
Google has published a new help document detailing stricter email domain requirements for sensitive actions in Google Ads, giving advertisers clearer guidance on how the security change will work. What’s happening. The document says Google is piloting a…
The demand capture trap that’s making search more expensive
Every performance marketer faces the same challenge — capturing consumer attention is becoming increasingly expensive. When acquisition costs rise, the instinct is often to push more budget toward the channels closest to conversion. Marketers increase…
How to spot an emerging category in search data
SEO rarely gives you a chance to get somewhere first. Emerging categories are one of the exceptions. Before a market matures, search demand, keyword difficulty, and SERPs follow recognizable patterns. Identifying those signals early can help you build…
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From…
WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.
How SEO and PPC build trust across search: Case study
A prospective customer searches for software. They don’t visit your website first. Instead, they skim AI Overviews, read a Reddit thread questioning your pricing, ask ChatGPT for recommendations, follow its suggestion to a creator’s YouTube comparison,…