How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank…
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
The Guide to Targeted-Impact Link Building
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.
OpenAI appears to be building chatbot-native ads that launch AI agents
OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a…
Google Analytics adds campaign diagnostics for missing aggregate identifiers
Google is giving marketers a new way to spot attribution problems before they distort campaign reporting. What’s happening. Google Analytics has introduced a new diagnostic that flags campaign data issues caused by missing aggregate URL parameters. The…
Google publishes its first dedicated guide for YouTube audio ads
Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube audio ads have been available for several…
GEO for people who have to hit revenue targets
Most GEO and AI search budget recommendations optimize for the wrong KPI. Increased sales and profitability are the objectives. AI search visibility to the right searchers at the right time is simply another way to drive revenue. A citation is…
AI makes SEO faster, but human expertise still wins
AI has made SEO more efficient than ever. Tasks that once took hours now take minutes, and it’s tempting to let that efficiency extend from research all the way through content production. But there’s a tradeoff. The faster AI makes it to publish, the…
AI shopping starts with your product feed, not your product page
If you ask ChatGPT to recommend a product, it’ll show you a carousel with eight product options. In a March 2026 study, Tom Wells examined where these products originate. Out of more than 43,000 products, 83% matched Google’s top 40 organic Shopping…
Why separating brand and non-brand campaigns improves ROAS
When auditing accounts, one of the most common mistakes companies make is allowing brand and non-brand traffic to live together in the same campaigns. This is textbook poor PPC management. Whether it’s Performance Max, Search, or Standard Shopping,…