Google Local Services Ads will charge for some missed calls starting Oct. 1
Google is updating its Local Services Ads lead charge policy, changing how and when advertisers are charged for calls generated by their ads. Starting Oct. 1st, certain missed calls and subsequent calls that meet Google’s valid lead criteria will become…
ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks via @sejournal, @suganthan
84 Reddit threads entered the retrieval pool. Zero got cited. The new tool-call format shows what ChatGPT fetches before it answers. The post ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks appeared first on Search Engine Journal.
Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses. The post Google Brings Developing-Topic Link Carousels To AI Mode appeared first on Search Engine…
Your paid media ROAS isn’t 5x. Or 2x.
Every performance marketer knows this scenario. The marketing platform, whether it’s Google Ads, Microsoft Ads, Meta Ads, or TikTok Ads, shows 5x ROAS. You don’t believe it, so you pull the number from your backend, and it comes back 2x. Backend data…
When paid media optimization starts working against you
Who doesn’t want to pay less for groceries? But what if the cheap groceries include spoiled food you wouldn’t want to eat? Cheapest isn’t always best. The same tradeoff can happen in paid media. Paid media managers may be tempted to focus on the lowest…
What 1.8 million Google Business Profiles tell us about local SEO success
If you want to improve your local rankings, start by getting specific with your Google Business Profile category, choosing relevant additional categories, and fully completing your Profile. Whitespark studied 1.8 million Google Business Profiles across…
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize. The post Why International SEO Needs Machine-Recognizable E-E-A-T appeared first…
Your Promo Code Field May Be Sending Revenue To Affiliates via @sejournal, @lorenbaker
An owned promo code page can keep purchase-ready shoppers away from coupon affiliates and recover revenue leaking from ecommerce checkout flows. The post Your Promo Code Field May Be Sending Revenue To Affiliates appeared first on Search Engine Journal.
Reports Indicate Google’s Spam Update Focused On SEO AI Content via @sejournal, @martinibuster
Google’s recent Spam Update may have partially focused on catching mass-generated SEO AI content. The post Reports Indicate Google’s Spam Update Focused On SEO AI Content appeared first on Search Engine Journal.
Cloudflare Says EmDash Version 1.0 Is Releasing Soon via @sejournal, @martinibuster
Cloudflare’s EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog. The post Cloudflare Says EmDash Version 1.0 Is Releasing Soon appeared first on Search Engine Journal.