Google Ads tests Enhanced Matching for Customer Match
Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening. A new Enhanced matching option is appearing within Customer…
Google Ads is finally building a stronger foundation for B2B lead gen
Google Marketing Live was almost three months ago, and enough of the announcements have now shipped to separate the meaningful changes from the features that still need time. For B2B advertisers, that distinction matters. B2B has often felt like an…
Technical SEO for AI search: 4 fundamentals that matter
Despite what your LinkedIn feed may tell you, AI retrieval isn’t a new discipline. It’s a stress test of technical SEO fundamentals that are already best practices. Websites struggling with AI visibility are usually affected by the same technical issues…
ChatGPT Ads are expanding to 31 European countries
OpenAI is bringing ChatGPT Ads to its biggest group of new markets yet, giving European advertisers access to an emerging ad channel built around conversations rather than traditional search queries or social feeds. What’s happening: ChatGPT Ads will…
Clicks Are Down 42%, LinkedIn Reach Down 47% But You’re Raging At The Wrong Target via @sejournal, @gregjarboe
LinkedIn reach and Google clicks are collapsing, but Tony Uphoff argues SEO pros are diagnosing structural disruption as decline, and prescribing the wrong fix. The post Clicks Are Down 42%, LinkedIn Reach Down 47% But You’re Raging At The Wrong Target…
Slop antibodies: The link between AI slop, watermarking, and commodity content
Most comments on my LinkedIn posts look like this lately: Slop. Of course. Viruses have no metabolism of their own and need a host to reproduce. Slop comments regurgitate back to me what I wrote (the host) with zero value. My desire to be on LinkedIn is…
How To Track Google AI Mode Traffic In Search Console via @sejournal, @suganthan
Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool. The post How To Track Google AI Mode Traffic In Search Console appeared first on Search Engine Journal.
Google Answers Why Spam Updates Need To Happen via @sejournal, @martinibuster
Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms. Spam Algorithms And Updates There are many…
Google Answers Why Search Updates Aren’t Announced Right Away via @sejournal, @martinibuster
Google’s John Mueller explains why updates aren’t announced earlier when rankings are already bouncing around. The post Google Answers Why Search Updates Aren’t Announced Right Away appeared first on Search Engine Journal.
Google releases August 2026 spam update
Google has released the August 2026 spam update and said this update will take a few days to roll out. This update applies globally and to all languages, Google added. More details. Google posted about the update on its incident dashboard and wrote:…