How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking. The post How Do I Identify Cannibalization Problems & Consolidate Without…
Google makes the Preferred Source button more seamless
Google is offering a new Preferred Source button for publishers that makes the subscription process smoother while keeping readers on your site. Now when a user clicks on the Preferred Source button, it adds the site as a Preferred Source on Google and…
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based targets and other automated…
Google Discover lets you customize your feed using conversational search
Google Discover will allow you to use conversational search to customize your feed to content that better matches your desired topics. Google wrote, “you’ll be able to tap any three-dot menu in your feed to tell Google the exact topics or links you want…
Google adds new AI Max testing and planning tools
Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before committing to them. The updates include…
3 phases to build authority and earn AI citations
There’s plenty of noise in the search industry about what does and doesn’t move the needle for AI visibility. Questions about FAQ schema, content volume, and llms.txt are important foundational considerations. That said, the real goal is to drive…
How to improve Google Ads lead quality with CRM data
After years of auditing Google Ads accounts, one thing continues to surprise me. So many customer relationship management (CRM) tools still aren’t talking to Google Ads. Somewhere between the form submission and the sales pipeline, lead quality data just…
Meta AI can now analyze and optimize Meta Ads campaigns
Meta is expanding Meta AI for small businesses, giving advertisers the ability to connect their Meta ad campaigns and Google Workspace data directly to the AI assistant for campaign analysis, optimization and automated reporting. The new capabilities are…
SEO priorities for 2027: Your guide to search success
You can rank well and still miss the search. A page can earn a top organic position while an AI Overview answers the query above it. Your brand can get mentioned in ChatGPT without a referral session showing up in GA4. A potential customer can discover…
Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on…