Google Ads Introduces Local Customer Optimization via @sejournal, @brookeosmundson
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases. The post Google Ads Introduces Local Customer Optimization appeared first on Search Engine Journal.
Google Rolls Out Redesigned Search Results Across The EEA via @sejournal, @MattGSouthern
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries. The post Google Rolls Out Redesigned Search Results Across The EEA appeared first on Search…
UK Publisher Loses 98% Of News Search Visibility After .com Move via @sejournal, @MattGSouthern
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost. The post UK Publisher Loses 98% Of News Search Visibility After .com Move appeared first on Search…
Google Says Old Low-Value Pages May Affect Site Recovery via @sejournal, @MattGSouthern
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort. The post Google Says Old Low-Value Pages May Affect Site Recovery appeared first on Search Engine…
InMotion Cloud Debuts Fixed-Price Managed Cloud via @sejournal, @inmotionhosting
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support. The post InMotion Cloud Debuts Fixed-Price Managed Cloud appeared first on Search Engine Journal.
Inside Google Maps: 72 ranking signals and the architecture behind local search
When a business appears in Google Maps, the listing you see is the end product of a much larger system. Behind it sits a canonical geographic entity assembled from multiple data sources, connected to the Knowledge Graph and the web, scored by several…
Google Ads adds new tools to drive and measure in-store sales
Google is rolling out two new features designed to help multi-location retailers, restaurants and local service businesses reach nearby customers and connect their ad campaigns with in-store sales. Driving the news. Google Ads Liaison Ginny Marvin…
Before scaling programmatic SEO, prove the pattern works
Programmatic SEO is attractive because one strong page pattern can unlock hundreds or even thousands of search opportunities. That same scale can also amplify a weak idea very quickly. A team might identify 5,000 potential pages around locations,…
The 11x ROAS account that lost money on every order
An 11x return on ad spend (ROAS) sounds like a win. It can represent an outstanding ecommerce business. It can also represent a business quietly destroying cash. The difference is context. It’s probably the most overused phrase in marketing, other than…
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google told Reuters that the launch of the most recent changes to the search results in the European Union under the DMA requirements led to the worst degradation of search quality in its history. “The changes mark the largest reduction in quality of…