The 4-step roadmap to AI agents for Google Ads
Every week, there’s another announcement about AI agents. Google is building them, software vendors are selling them, and LinkedIn would have you believe every marketing team will soon have an autonomous employee managing campaigns around the clock. It’s…
Google sets AI Max migration timeline for Search campaigns
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in September and continues into early 2027,…
Demand Gen shows why PPC can no longer hide behind intent
Demand Gen is pushing PPC beyond its traditional role of capturing existing demand. To succeed, you increasingly need to understand how interest is created before someone searches. Google describes Demand Gen as a campaign type designed to drive…
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Be the brand customers find…
LLM traffic converts differently — here’s what to do about it
Paid search has long been the workhorse of performance marketing because you can connect a click to a conversion. But AI-driven search is creating a different kind of referral traffic — one that arrives after an AI system has already helped shape the…
The missing step in vibe coding: Verify what actually shipped
AI can build a working prototype in minutes. That doesn’t mean it built what you asked for. The same problem that has long affected software development is showing up in AI-assisted coding: requirements get translated into something that looks right, get…
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs. The post Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years appeared first on Search Engine…
ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more. The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.
Link building works better when you think beyond links
Backlinks have been a confirmed Google ranking factor for years. But have you ever seen ChatGPT pull up information from a site with no domain authority or organic traffic? I have. LLMs clearly don’t weigh links the same way Google does. Yet a Semrush…
Microsoft Clarity AI Scrape-to-Referral insights report
Microsoft Clarity has added another new AI metric, this one is called AI Scrape-to-Referral insights. It puts a single metric on the AI scrape activity against referral traffic. The purpose is to give you insight into whether it is worth having that AI…