SMX Now: The Target bidding apocalypse and how we’ve been here before
Google’s upcoming changes to Smart Bidding have sparked one of the biggest debates the PPC industry has seen in years. With the rollout scheduled to begin on August 17, many advertisers are questioning whether long-standing Target CPA and Target ROAS…
Anthropic adds AI text watermarking to Claude models worldwide
Anthropic said it will begin embedding machine-readable watermarks into text generated by new Claude AI models worldwide. This fulfills commitments the company made under the European Union’s AI Act transparency code. EU rules, global rollout. The new…
ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern
New data finds no difference in how OpenAI’s in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.
Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.
The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are Still Not Measuring In The Age Of AI appeared first on Search…
Google adds Campaign Data Import Validation Report
Google has introduced a Campaign Data Import Validation Report, giving advertisers a new way to check the quality of imported campaign data before it impacts reporting. The report is designed to help identify missing or incomplete data from non-Google…
Google tests advertiser list above mobile Search ads
Google is testing a new mobile Search ad layout that surfaces the advertisers in a sponsored results block before displaying the ads themselves, potentially giving users more context before they click. If rolled out more broadly, the change could…
300 French newspapers file complaint over Google AI Overviews
Nearly 300 French newspapers filed a complaint today with France’s competition authority. They accuse Google of violating a compensation agreement by launching AI-generated search summaries without publishers’ consent. What’s happening. APIG, the…
12 things Reddit needs to make its ad platform more competitive
Channels outside of Google and Meta have struggled to get recent headlines in the paid advertising world. But my agency’s performance marketing team has seen one under-the-radar channel — Reddit — introduce a ton of new features and ad types in 2026,…
DMCA as a weapon: How to fight fraudulent takedown claims
Introduced in 1998, the Digital Millennium Copyright Act (DMCA) was designed to solve a specific problem: protecting creators from digital piracy while granting online platforms a “safe harbor” from liability. Under Section 512, search engines and host…