How to improve Google Ads lead quality with CRM data
After years of auditing Google Ads accounts, one thing continues to surprise me. So many customer relationship management (CRM) tools still aren’t talking to Google Ads. Somewhere between the form submission and the sales pipeline, lead quality data just…
3 phases to build authority and earn AI citations
There’s plenty of noise in the search industry about what does and doesn’t move the needle for AI visibility. Questions about FAQ schema, content volume, and llms.txt are important foundational considerations. That said, the real goal is to drive…
Google adds new AI Max testing and planning tools
Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before committing to them. The updates include…
SEO priorities for 2027: Your guide to search success
You can rank well and still miss the search. A page can earn a top organic position while an AI Overview answers the query above it. Your brand can get mentioned in ChatGPT without a referral session showing up in GA4. A potential customer can discover…
Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on…
The Conversion Setup Errors That Break Smart Bidding
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search…
The next AI money grab: Charging for editorial corrections
A company contacts a publisher to correct an outdated author byline, job title, company description, or slogan. The publisher agrees. Kind of. They’re happy to make the change. But only after the company pays an “editorial processing fee.” That should be…
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you. The post Prompt Injections Just Proved Something SEO Has Known For 25 Years appeared first on Search Engine Journal.
Google Ads API v25.1 expands measurement and insights
Google released Google Ads API v25.1, adding new capabilities for conversion and brand lift measurement, competitive benchmarking, brand sentiment analysis and loyalty program reporting. The Aug. 19 release is a drop-in upgrade for v25, but developers…
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft Advertising has begun rolling out AI Max globally, bringing a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns. Microsoft Advertising Product Liaison Navah Hopkins said the rollout combines broader…