What 9 months of AI Overview data and 51,000+ tracked events reveal
Most brands still don’t have a clear picture of how much traffic AI Overviews are sending them. Google hasn’t given us a clean signal for AI Overview traffic in Search Console, making it difficult to know how much organic traffic is coming from AI…
Microsoft Advertising publishes Conversions API documentation
Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening. Microsoft Advertising has published new documentation for…
Google updates Branded Searches conversion measurement
Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands — while making several notable changes from the metric’s original rollout. What’s happening. Google has updated its…
Google Search Console now connects social content to search demand
For the entirety of Google Search Console’s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped Platform properties, a new property…
Build your SEO strategy as if search engines don’t exist
How would you get your brand discovered without a search engine? How would you make sure potential buyers learn about your brand, products, and the problems you solve? You’d have to find your audience where they already spend time. You’d need to get your…
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume. The post Why Search Volume Is Screening Out Your Best Content Opportunities appeared first on…
9 AI Search Myths, Debunked by 15 Million Data Points via @sejournal, @ahrefs
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings. The post 9 AI Search Myths, Debunked by 15 Million Data Points appeared first on Search Engine Journal.
What We Can Learn From Evolving ChatGPT Fan-Out Queries via @sejournal, @lilyraynyc
ChatGPT’s search behavior is starting to look like E-E-A-T. Here’s the data behind that theory, and what to do about it. The post What We Can Learn From Evolving ChatGPT Fan-Out Queries appeared first on Search Engine Journal.
Local 5.0: The next evolution of local SEO is here
Local SEO has evolved through distinct stages, with each one building on what came before. The next stage, Local 5.0, is defined by AI’s ability to interpret intent, evaluate evidence, and connect context to determine which businesses it can understand,…
Get Your Business Found & Chosen In AI Search [Free SEJ Live Event]
Turn AI-driven local discovery into actual customers. SEJ Live on August 26 brings three hours of practical guidance and live Q&A. The post Get Your Business Found & Chosen In AI Search [Free SEJ Live Event] appeared first on Search Engine…