Local Services Ads To Performance Max: What To Audit Before Migration via @sejournal, @hethr_campbell
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality. The post Local Services Ads To Performance Max: What To Audit Before Migration…
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. The report analyzed nearly 1,800 Facebook ad campaigns across industries,…
Google Tests Paying Publishers For AI Answers Via Search Console via @sejournal, @MattGSouthern
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers. The post Google Tests Paying Publishers For AI Answers Via Search Console appeared first on Search Engine Journal.
Google Business Profiles rolls out Collected Info
A few months ago, Google began testing a way for business owners to review the automated changes Google makes to their Google Business Profile listings and revert them. This is called Collected info and Google just announced it is officially live. Google…
Two GEO experiments challenge conventional AI visibility advice
Much of the current advice around generative engine optimization (GEO) is based on theory, isolated screenshots, or a single campaign. I wanted measurable results, so I ran two structured experiments back to back, tracked the results manually, and…
Microsoft Advertising sets rules for AI-generated ads
Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is becoming routine in advertising, but Microsoft is making clear that using AI doesn’t…
Why ChatGPT Ads deserve a place in your 2027 media plan
ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn’t worth betting on in the long term. That’s the tension marketers need to understand. The advertising opportunity is developing as ChatGPT faces a tougher fight for dominance,…
The future of content isn’t writing. It’s thinking
There’s a trend in some SEO and GEO circles to demonize AI content. Much of that argument is self-serving. It protects an old business model, confuses production with quality, and misses where the value of writing is moving. AI has made the production of…
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
Google is running a pilot where it is paying some publishers for using their content within its AI features such as AI Mode, AI Overviews and Gemini. This is called AI Contribution and is a Search Console feature offered to a limited number of publishers…
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise via @sejournal, @gregjarboe
Count AI marketing’s hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic’s mistake and starving long-term strategy. The post AI Isn’t Delivering Marketing Efficiency, It’s Repeating…