New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] via @sejournal, @lorenbaker
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions. The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] appeared…
Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.
Content marketing success falls to 12-year low: Survey
Content marketing performance fell to its lowest level in 12 years, even as AI adoption topped 92%, according to Orbit Media’s latest annual blogging survey. Just 14% of marketers said their blogs delivered “strong results.” That’s six percentage points…
Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] via @sejournal, @hethr_campbell
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] appeared first on…
Everyone Is Quoting The Same Number And Getting Different Answers via @sejournal, @DuaneForrester
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.
How to use Claude to run a stronger CRO audit
Most CRO audits begin with a straightforward goal: figure out what’s keeping more visitors from converting. The process itself is rarely that straightforward. Before long, you have GA4 reports open in one tab, Search Console in another, landing-page…
Amazon pilots ChatGPT Ads through its DSP
Amazon is partnering with OpenAI to let advertisers extend campaigns from Amazon DSP into ChatGPT, giving brands another way to buy into the chatbot’s growing advertising inventory. Driving the news. ChatGPT Ads inventory will be available through Amazon…
How to use multiple MMMs to make better paid media decisions
After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a recommended reallocation. But the chart won’t show how much the data shaped the result…
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly restricting some rival AI companies from advertising competing products inside ChatGPT, tightening control over which products can use its growing advertising platform to reach users. Driving the news. OpenAI has updated its…
When SEO best practices become SEO dogma
Ask a room full of SEOs whether something is a best practice, and there’s a good chance everyone will agree before anyone asks the obvious question: Why? We’ve accumulated plenty of these recommendations over the years: Use one H1. Keep title tags under…