Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win. The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first…
Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness. The post Google Responds To Concern Over Search Console Indexing Reports appeared first on Search Engine Journal.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search…
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed. The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine…
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI. The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search…
Tackling 8,000 Title Tag Rewrites: A Case Study
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Cannibalization
In today’s episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
The Guide to Targeted-Impact Link Building
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.