A 5-layer framework for measuring AI search performance
AI search is influencing buying decisions before prospects reach your website, making traditional traffic and attribution metrics less complete. A B2B buyer might ask ChatGPT for vendor recommendations, use Gemini to compare implementation approaches,…
How to decide whether a keyword deserves its own page
Keyword research tools often split closely related terms into separate opportunities. Once each variation shows its own search volume, it can seem reasonable to create a dedicated page for each. That logic becomes harder to defend after publication.…
YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and was surprised. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The buttons are named create images, ask about files and brainstorm and when clicked on,…
Study: ChatGPT ads appear on 26% of commercial prompts
ChatGPT is already showing ads on roughly one in four commercial prompts, but new research suggests its conversational ad targeting still has some growing pains including ads appearing alongside unrelated topics. A study from SE Ranking analyzed more…
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.
Google investigates Merchant Center outage
Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers. The incident could affect merchants who rely on Merchant Center to manage product listings for Google…
Google brings new AI agent capabilities to Ads and Analytics
Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are…