Technical SEO testing: How to build a stronger experiment
Technical SEO changes are often evaluated with a simple before-and-after comparison. A change goes live, performance is measured over the following weeks, and any movement is attributed to the implementation. The problem is that search performance rarely…
Yelp brings restaurant reservations and waitlists to ChatGPT
Yelp is deepening its partnership with OpenAI by bringing Reservations and Waitlist directly into ChatGPT, allowing users to book restaurant tables without leaving the conversation. The move expands ChatGPT from a discovery tool into a place where users…
Why the traditional link building model no longer works for AI search
Traditional link building agencies had an incredible run. The pitch was easy to sell: “We build you links from high-DR sites with commercial anchor text, your rankings improve, and you get a spreadsheet every month that tallies up your backlink counts.”…
Google Analytics Will Benchmark Campaigns Through Ask Advisor via @sejournal, @MattGSouthern
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Analytics Will Benchmark Campaigns Through Ask Advisor appeared first on Search…
How customers build confidence across the search journey
Every week, there’s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become a search engine in its own…
How to run ChatGPT ads: A step-by-step guide from early campaigns
What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT user…
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.
Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives. The post Common Crawl Published A Manual For Being Visible To AI, I Automated It appeared first on Search…
How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
Can you remove negative content from Google? Uncover the truth about suppression and overcoming unfavorable online articles. The post How To Remove Negative Content From Google Before AI Answers Cite It appeared first on Search Engine Journal.
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And…