Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of a slow rollout, Google is now rolling out the new AI performance reports and Search generative AI controls within Search Console to all. These features are now available to everyone with a Search Console account globally. Global…
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit isn’t a shortcut to an AI citation. Posting promotional answers and waiting for Google or ChatGPT to notice them isn’t a community strategy. Reddit communities are quick to reject corporate messaging that contributes little of value. Your brand…
Microsoft Advertising rolling out new design for advertiser console
Microsoft is rolling out a new design for the Microsoft Advertising platform that touts a “more intuitive and efficient experience.” When you log in to your advertiser console in Microsoft Advertising you may see a new overlay announcing the new design…
How to map AI search prompts to every stage of the sales funnel
Keyword research has always required you to think about intent. Someone searching “what is CRM software” is in a very different place from someone searching “HubSpot vs. Salesforce.” With AI search, those intent categories still matter. But the universe…
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era appeared first on Search…
Building an AI agent for ad management: The hard part isn’t the AI
AI agents can analyze paid media accounts, spot problems, and investigate performance changes at a scale a human team couldn’t match. The harder question is whether you can trust their judgment. Since late last year, I’ve been building an AI agent inside…
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better via @sejournal, @brookeosmundson
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared…
Google’s Mueller Shares Their Experience With Markdown For AI SEO via @sejournal, @martinibuster
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on Search Engine Journal.
UCP Releases Spec Update With Schema Changes via @sejournal, @MattGSouthern
The Universal Commerce Protocol’s first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes. The post UCP Releases Spec Update With Schema Changes appeared first on Search Engine Journal.
Claude Searches Web Differently From Claude Code, Data Shows via @sejournal, @MattGSouthern
New data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages. The post Claude Searches Web Differently From Claude Code, Data Shows appeared first on Search Engine Journal.