What makes a good listicle?
How do you write a listicle that performs well in classic and AI Search? In last week’s Memo, I dug deep into 5.3 million search results to see if Google demoted listicles. Quick recap: Listicles are still everywhere. At least one true listicle appeared…
Google Analytics showing zero traffic on September 1st
Google Analytics has a widespread bug where it is not showing any data for Tuesday, September 1, 2026. Google has not confirmed the issue yet but there are countless complaints and concerns about the missing data in Google Analytics. What it looks like.…
How to prove paid social drives paid search demand
Paid social can spark demand that shows up later in search. But when that journey spans channels, devices, and days, standard attribution often gives the conversion credit to search and leaves social’s influence invisible. So how do you measure the lift?…
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search…
What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search…
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent via @sejournal, @martinibuster
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks. The post Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent appeared first on Search Engine Journal.
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins. The post The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing appeared first on Search Engine Journal.
Google Details Who Can License Its Search Data In Europe via @sejournal, @MattGSouthern
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act. The post Google Details Who Can License Its Search Data In Europe appeared first on…
Google AdSense to change how it counts impressions: Begin-to-Render
Google notified AdSense publishers that it is switching how it counts impressions for display ads. Google will switch to a Begin-to-Render methodology that will count an impression only once the ad has loaded and rendered on the user’s device. What’s…
10 technical SEO audit mistakes that lead to bad recommendations
Most technical SEO audits produce plenty of findings. Then the document sits in a shared drive for six months, and nothing gets deployed. Sometimes that’s the client’s fault. More often, it’s the audit’s. The findings were never validated, ranked by a…