Gemini 3.8 Flash rolling out in Google Search
Google Search has upgraded AI Mode to use its latest Gemini model, Gemini 3.8 Flash. This comes just a couple weeks after Google AI Mode was powered by Gemini 3.7 Flash. Like with the 3.7 release, 3.8 Flash can be used in AI Mode searchers for Google AI…
Google Adds Gemini 3.8 Flash To AI Mode via @sejournal, @MattGSouthern
Google added Gemini 3.8 Flash to AI Mode’s model menu on release day. The post Google Adds Gemini 3.8 Flash To AI Mode appeared first on Search Engine Journal.
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol. The post The Next AI Protocol Won’t Save Your SEO Strategy appeared first on Search Engine Journal.
Google avoids AdX breakup in ad tech antitrust case
A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange, allowing the company to keep the business despite an earlier ruling that it illegally monopolized parts of the publisher advertising…
Lily Ray on why shortcuts rarely win in SEO or AI search
Watch this video on YouTube Early in Lily Ray’s SEO career, her CEO offered her a deal: Get the company to No. 1 in Google, and he’d buy her a drum set. This was around 2011. Ray had discovered that buying links worked. Really well. So she kept buying…
Evolving SEO for 2027: What still needs to change
SEO is becoming less about optimizing for a channel and more about understanding the user, wherever they look. AI Overviews are no longer the experiment we were all watching. They launched in the U.S. in May 2024, got messy in public, and Google…
Creative targeting is quietly fragmenting your Meta audiences
It’s time to stop cloning your winning ad and start planning creative like a media buyer, with one distinct message for every audience you want to reach. Audience fragmentation has long been a structural problem in Meta advertising: too many ad sets…
Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them. The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.
Google To Bring New Video Understanding Tech To Ask YouTube via @sejournal, @MattGSouthern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.
Google Trends adds category filters
Google Trends now lets you filter the Explore page by pre-defined categories, without having to enter a query to see data for Google Trends. You can also use the categories to make sure your query is filtered by a specific category and does not overlap…