SEO and PPC are sitting on each other’s best insights
Having both SEO and PPC doesn’t mean you have a search strategy. It means you have two channel strategies. That’s very different, and the gap between them is where budget gets wasted and opportunities get missed. In many businesses, the SEO team and the…
Limited Ad Serving: Why Google Ads suddenly show less often
Google Ads can limit how often your ads appear without disapproving them or suspending your account. The Limited Ad Serving policy restricts an account’s eligibility to enter certain auctions, potentially reducing impressions and increasing the cost of…
How to build a defensible SEO budget for 2027
The simplest way to defend your SEO budget has been to point to growth indicators like improved rankings and increased organic traffic. Usually, the story was simple enough to fit on a slide or two. Now, that story is becoming a lot harder to tell. In…
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is via @sejournal, @gregjarboe
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol. The post Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is appeared first on…
How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)
Explore how to improve your brand’s visibility in AI search results and understand ranking discrepancies with traditional methods. The post How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find) appeared first on Search Engine…
People Aren’t Leaving Google For AI. They’re Using Both via @sejournal, @MattGSouthern
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites. The post People Aren’t Leaving Google For AI. They’re Using Both appeared first on Search Engine Journal.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
Google launched Gemini 3.8 Flash yesterday and incorporated it into AI Mode for Google AI Pro & Ultra subscribers but there was an issue with this model – it didn’t link or cite sources within its AI responses. Google has confirmed the issue and said…
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links via @sejournal, @martinibuster
Google’s latest Search integration is another step to a future where users get things done without traditional search results. The post Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links appeared first on Search Engine…
SMX Now: Find the entity gaps holding back your content strategy
Your schema tells search engines what your brand is. But that doesn’t mean Google’s systems understand it the same way. That gap can reveal where your content strategy is falling short. Our next SMX Now on Sept. 16 at 1 p.m. ET will feature Ray Martinez,…
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% via @sejournal, @gregjarboe
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions. The post Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% appeared first on Search…