Why growing restaurant chains win at local search and AI visibility by SOCi
You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are closing hundreds. Jack in the Box, Red Robin, Denny’s, and Red Lobster have trimmed…
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks…
AI Overviews may be affecting Shopping ad CTR and impressions
Shopping ad click-through rates are rising while impressions are falling, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce — a pattern he thinks could be connected to how Google serves AI Overviews. Why it matters. AI…
Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI…
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs via @sejournal, @gregjarboe
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search…
Your Biggest AI Search Risk Is Conflicting Information About Your Brand via @sejournal, @cshel
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse via @sejournal, @MattGSouthern
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse appeared first on…
How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan via @sejournal, @hethr_campbell
Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers. The post How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan appeared first on Search Engine…
USA TODAY overhauls audience strategy, citing search pressure
USA TODAY is reorganizing its audience team after telling employees that search traffic is under pressure and platforms are increasingly keeping users from clicking through to publishers, according to internal memos. The restructuring coincided with a…
The big winners and losers in U.S. website traffic over the past year
Google Analytics 4 (GA4) became mandatory on July 1, 2023, when standard Universal Analytics properties stopped processing new data. Less than a year later, on May 14, 2024, Google began rolling out AI Overviews to U.S. users. The timing matters: The…