The SEO blind spot is what happens after the click
A few weeks ago, I spoke with a colleague about connecting SEO content to conversions. We agreed there’s a blind spot in SEO: getting people to the website has traditionally been treated as the goal, even as LLMs change how users find and enter websites.…
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise. The post Why Running YouTube Ads Like Search Will Burn Your Budget appeared first on…
Google Ads adds reporting for AI-generated product titles
Google is giving advertisers more visibility into how AI is changing their Shopping ads, with a new Product titles report beginning to appear in Google Ads. Google AI can now generate customized product titles and show them in ads when it determines that…
Google adds link carousels for developing topics in AI Mode
Google is rolling out link carousels for developing topics, like top stories, for AI Mode after adding this feature for AI Overviews within Google Search earlier. What it looks like. Here is a screenshot of these link carousels within the AI Mode…
Google’s Discover job posting confirms what the feed already shows
Google rarely explains how Discover really works. But sometimes it reveals more than intended—in a job posting. Google recently listed a role for a Staff Software Engineer, Discover Ranking in Mountain View. One line in the minimum qualifications stands…
Is top-of-funnel content still worth it in 2027?
Organic search clicks have fallen 42% since AI Overviews began expanding in Google Search, while LLMs continue to fully answer users’ informational queries in-platform. At the same time, AI content production has allowed publishers to flood SERPs with…
Meta Ads: Why creative diversity matters more than volume
From building lookalikes to stacking interests and creating dozens of ad sets for different segments, advertisers on Meta have long focused on audience targeting. Those levers matter far less today as Meta’s AI gets better at finding the right people to…
Has Google demoted listicles?
Aren’t listicles dead? Brands have been writing self-serving listicles as a classic SEO play for years, and many have ramped up production at the start of AI Search due to their outsized influence on citations. But over the last 12 months, we’ve seen…
AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 via @sejournal, @gregjarboe
Claude’s Gen Z preference now outpaces Boomers nearly 8-to-1, and a chicken salad chain’s rise shows why AI consideration scores never equal user trust. The post AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than…
How To Advertise In Google AI Mode For Ecommerce via @sejournal, @tonyadam
Google generates AI Mode ads directly from your product feed, not your ad copy. Here’s which Merchant Center attributes decide whether your products get chosen. The post How To Advertise In Google AI Mode For Ecommerce appeared first on Search…