What 1.8 million Google Business Profiles tell us about local SEO success
If you want to improve your local rankings, start by getting specific with your Google Business Profile category, choosing relevant additional categories, and fully completing your Profile. Whitespark studied 1.8 million Google Business Profiles across…
When paid media optimization starts working against you
Who doesn’t want to pay less for groceries? But what if the cheap groceries include spoiled food you wouldn’t want to eat? Cheapest isn’t always best. The same tradeoff can happen in paid media. Paid media managers may be tempted to focus on the lowest…
Your paid media ROAS isn’t 5x. Or 2x.
Every performance marketer knows this scenario. The marketing platform, whether it’s Google Ads, Microsoft Ads, Meta Ads, or TikTok Ads, shows 5x ROAS. You don’t believe it, so you pull the number from your backend, and it comes back 2x. Backend data…
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize. The post Why International SEO Needs Machine-Recognizable E-E-A-T appeared first…
Your Promo Code Field May Be Sending Revenue To Affiliates via @sejournal, @lorenbaker
An owned promo code page can keep purchase-ready shoppers away from coupon affiliates and recover revenue leaking from ecommerce checkout flows. The post Your Promo Code Field May Be Sending Revenue To Affiliates appeared first on Search Engine Journal.
Reports Indicate Google’s Spam Update Focused On SEO AI Content via @sejournal, @martinibuster
Google’s recent Spam Update may have partially focused on catching mass-generated SEO AI content. The post Reports Indicate Google’s Spam Update Focused On SEO AI Content appeared first on Search Engine Journal.
Cloudflare Says EmDash Version 1.0 Is Releasing Soon via @sejournal, @martinibuster
Cloudflare’s EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog. The post Cloudflare Says EmDash Version 1.0 Is Releasing Soon appeared first on Search Engine Journal.
Webflow’s New OpenAI Codex Integration Simplifies Site Management via @sejournal, @martinibuster
Webflow adds Codex support with built-in Skills that vastly simplifies automating common website management and development tasks. The post Webflow’s New OpenAI Codex Integration Simplifies Site Management appeared first on Search Engine Journal.
Google Local Services Ads Are Moving To Performance Max: What To Check First
Google is folding Local Services Ads into Performance Max. Join CallRail’s on 9/8 for the audit checklist to run before and after your account migrates. The post Google Local Services Ads Are Moving To Performance Max: What To Check First appeared…
1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports via @sejournal, @MattGSouthern
Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date. The post 1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports appeared first on Search Engine Journal.