ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads is adding a new Maximize results bid strategy, platform-level targeting and view-through conversion reporting, while expanding into Brazil and Mexico The updates give advertisers more control over where campaigns appear while simultaneously…
Google expands Local Services Ads categories ahead of migration
Google expanded the list of businesses eligible for Local Services Ads (LSAs), adding more granular categories across restaurants, automotive services and beauty businesses as it prepares to migrate LSA campaigns into Google Ads. A comparison of Google’s…
How to build an AI content workflow from the ground up
I’ve spent months building and rebuilding an AI content pipeline in Claude Code. It now supports article updates and production for a company blog and external publications, and it usually gets pieces to about 95% of the way to publication. That process…
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is overhauling its tagging tools, bringing Google tag and Google Tag Manager closer together while introducing no-code event tracking, faster data transmission and a simplified Tag Manager interface. The Aug. 20 update is designed to make…
AI search is here, but marketers still call it SEO
The SEO industry has been debating what to call AI search optimization. GEO. AEO. LLM optimization. AI search optimization. Every few weeks, a new acronym gains traction on LinkedIn, shows up in an agency deck, or gets debated during a conference happy…
Your Google Business Profile needs a business continuity plan
For many local businesses, their Google Business Profile plays an indispensable role in lead generation. It drives calls, website visits, bookings, direction requests, and customer trust. When the profile is working as it should, it becomes so embedded…
Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes. The post Google Ads Launches New Search and AI Max Experimentation Tools appeared first on Search…
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant. The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine…
How to build content briefs around audience situations
Keyword research can help you understand what people search for, but it doesn’t tell you why they’re searching or what they need next. Better content briefs start with the situations your audience finds themselves in, then use those situations to shape…
The power of connected customer history by Rokt mParticle
Performance marketers have access to a wealth of detailed conversion data. A purchase can reveal product choices, basket value, discounts, channel, location, and dozens of other attributes. The limitation is that paid media decisions rarely depend on the…