OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on…
What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated. The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared…
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on…
The 4-step roadmap to AI agents for Google Ads
Every week, there’s another announcement about AI agents. Google is building them, software vendors are selling them, and LinkedIn would have you believe every marketing team will soon have an autonomous employee managing campaigns around the clock. It’s…
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. The newly documented limit gives agencies a clearer understanding of…
Google Analytics adds custom conversion attribution windows
Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles. The update removes several preset limitations for both click-through and…
Google sets AI Max migration timeline for Search campaigns
Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in September and continues into early 2027,…
LLM traffic converts differently — here’s what to do about it
Paid search has long been the workhorse of performance marketing because you can connect a click to a conversion. But AI-driven search is creating a different kind of referral traffic — one that arrives after an AI system has already helped shape the…
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Be the brand customers find…
Demand Gen shows why PPC can no longer hide behind intent
Demand Gen is pushing PPC beyond its traditional role of capturing existing demand. To succeed, you increasingly need to understand how interest is created before someone searches. Google describes Demand Gen as a campaign type designed to drive…