Google Chrome launches new metrics to measure ad-heavy websites
Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users. The new data could eventually help advertisers distinguish between quality inventory and pages overloaded with ads, potentially…
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or preventive action. The post Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity appeared first on…
The follow-up query: Rethinking SEO for conversational search
Today, the most revealing search query may be the follow-up. The question people ask after they learn, compare, or reconsider often reveals what they actually need. For brands, that next question represents a valuable opportunity to earn visibility,…
What happens before search strongly shapes the decision
Search isn’t shrinking, but its role in the purchase funnel is changing. People are searching in fundamentally different ways, using cameras, conversations, and keywords to find what they want. At the same time, discovery is happening before many…
Claude for SEO: 5 ways to automate repetitive work
After working on my hreflang XML sitemap project with Gemini, my company decided to invest in paid Claude accounts. I took the opportunity to see what else Claude could do through its desktop app and found some great uses for it. Here are five ways I’ve…
Meta Published 2 Documents About Muse And Only One Mentions Attacks via @sejournal, @slobodanmanic
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times. The post Meta Published 2 Documents About Muse And Only One Mentions Attacks appeared first on Search Engine Journal.
Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] via @sejournal, @lorenbaker
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] appeared…
AI Overviews and paid search: When to fight, influence, or generate demand
AI Overviews reshaped the search results page, yet most paid search playbooks still run as if nothing happened. You still hear the same default rule: bid up where performance looks strong, bid down where it looks weak. That assumes every query is the…
3 ways to make AI safer in a live ad account by Optmyzr
It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to do, in production, on other people’s systems. So it’s a reasonable moment to ask how you use AI safely when the thing it’s…
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget via @sejournal, @brookeosmundson
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform. The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search…