Judge lets SEO sabotage lawsuit over toxic backlinks move forward
A federal judge refused to dismiss a lawsuit alleging an auto transport company used toxic backlinks to hurt a competitor’s Google rankings. Catch up quick. The June 2 ruling came at the motion-to-dismiss stage: The court didn’t decide whether the…
Google adds real-time reporting endpoint to Campaign Manager 360 API
Google introduced a new reportData.query endpoint for the Campaign Manager 360 API, making it easier for developers to retrieve campaign performance data without generating downloadable reports. The new endpoint is designed for real-time reporting,…
Google adds Local customer optimization to Performance Max
Google published a new help document detailing Local customer optimization for Performance Max campaigns with store goals, a feature designed to prioritize ads for people who are nearby and ready to visit or contact a business. The migration of serving…
Google updates YouTube and Discover Feed ad requirements
Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The company says the changes are editorial only and do not affect how the policy is enforced. What’s happening. Google revised the…
Google updates Merchant Center with cross-platform reporting
Google is updating Merchant Center performance reporting to align metrics more closely with Google Ads and YouTube, giving merchants a more consistent view of how products perform across Google’s platforms. The changes, which begin rolling out on August…
Google to migrate Travel campaigns to Search campaigns for Travel
Google will begin migrating Travel campaigns to Search campaigns for Travel starting in Q3 2026, automatically moving advertisers to the new campaign type while preserving existing settings where possible. The migration is part of Google’s broader effort…
Query templates: Expanding the scope of topical authority
Topical authority isn’t built by covering a topic alone. It also depends on how well your content covers the different ways people search for that topic. Query templates provide a way to map those variations and build a stronger, more connected content…
How to use MCP to get more data from the tools you already use
Model Context Protocol (MCP) makes it easier to work with the data already sitting inside your SEO and marketing tools. Instead of digging through reports, exporting data, and stitching spreadsheets together, you can ask an AI assistant questions that…
Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping. The post Google Amends SerpApi Suit With Content Licensing Terms appeared first on Search Engine Journal.
OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
OpenAI’s ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal.