Everyone Is Quoting The Same Number And Getting Different Answers via @sejournal, @DuaneForrester
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.
Amazon pilots ChatGPT Ads through its DSP
Amazon is partnering with OpenAI to let advertisers extend campaigns from Amazon DSP into ChatGPT, giving brands another way to buy into the chatbot’s growing advertising inventory. Driving the news. ChatGPT Ads inventory will be available through Amazon…
How to use Claude to run a stronger CRO audit
Most CRO audits begin with a straightforward goal: figure out what’s keeping more visitors from converting. The process itself is rarely that straightforward. Before long, you have GA4 reports open in one tab, Search Console in another, landing-page…
When SEO best practices become SEO dogma
Ask a room full of SEOs whether something is a best practice, and there’s a good chance everyone will agree before anyone asks the obvious question: Why? We’ve accumulated plenty of these recommendations over the years: Use one H1. Keep title tags under…
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly restricting some rival AI companies from advertising competing products inside ChatGPT, tightening control over which products can use its growing advertising platform to reach users. Driving the news. OpenAI has updated its…
How to use multiple MMMs to make better paid media decisions
After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a recommended reallocation. But the chart won’t show how much the data shaped the result…
Google expands Data Manager and Meridian measurement tools
Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what’s driving growth — and where to spend next. What’s new. Google is expanding Data Manager beyond Google Ads by integrating it into Google…
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC via @sejournal, @navahf
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control. The post How Do I Keep Control As Platforms Automate My Account? – Ask A PPC…
YouTube Gives You Feedback On Shorts Before Publishing via @sejournal, @MattGSouthern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users The post YouTube Gives You Feedback On Shorts Before Publishing appeared first on Search Engine Journal.
Google Launches Meridian GeoX Globally via @sejournal, @brookeosmundson
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling. The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.