Why the traditional link building model no longer works for AI search
Traditional link building agencies had an incredible run. The pitch was easy to sell: “We build you links from high-DR sites with commercial anchor text, your rankings improve, and you get a spreadsheet every month that tallies up your backlink counts.”…
Google Analytics Will Benchmark Campaigns Through Ask Advisor via @sejournal, @MattGSouthern
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Analytics Will Benchmark Campaigns Through Ask Advisor appeared first on Search…
How to run ChatGPT ads: A step-by-step guide from early campaigns
What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT user…
How customers build confidence across the search journey
Every week, there’s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become a search engine in its own…
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.
Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives. The post Common Crawl Published A Manual For Being Visible To AI, I Automated It appeared first on Search…
How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
Can you remove negative content from Google? Uncover the truth about suppression and overcoming unfavorable online articles. The post How To Remove Negative Content From Google Before AI Answers Cite It appeared first on Search Engine Journal.
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And…
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping…
Google expands Limited Ad Serving policy across all Ads
Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be…