AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.
YouTube tests image ads during horizontal mobile playback
YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting the viewing experience. If rolled out…
Google Ads adds dedicated reporting for new customer acquisition
Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used…
How business context changes AI recommendations
Every AI success story seems to end the same way. Someone shares a remarkable output, and almost immediately someone asks, “Will you share the prompt?” It’s a reasonable request. We often give prompts too much credit. By the time someone writes a prompt,…
What six perspectives reveal about demand generation in AI search
Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always…
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on…
Your rankings aren’t telling you what your customers see
“We’re number one now, so why hasn’t traffic gone up?” I still get versions of that question almost every week. For years, SEO has been built around rankings. Clients wanted to know where they ranked on Google, agencies proudly reported monthly position…
You can’t demand the click if you won’t give the link
Raise your hand if you’re frustrated by how much traffic Google has clawed back with the launch of AI Overviews and AI Mode. Admittedly, both of these can be crazy helpful for users. (I know – it pains me to type it.) But across various industries, the…
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine…
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.