Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI…
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs via @sejournal, @gregjarboe
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search…
Your Biggest AI Search Risk Is Conflicting Information About Your Brand via @sejournal, @cshel
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse via @sejournal, @MattGSouthern
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse appeared first on…
How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan via @sejournal, @hethr_campbell
Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers. The post How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan appeared first on Search Engine…
USA TODAY overhauls audience strategy, citing search pressure
USA TODAY is reorganizing its audience team after telling employees that search traffic is under pressure and platforms are increasingly keeping users from clicking through to publishers, according to internal memos. The restructuring coincided with a…
The big winners and losers in U.S. website traffic over the past year
Google Analytics 4 (GA4) became mandatory on July 1, 2023, when standard Universal Analytics properties stopped processing new data. Less than a year later, on May 14, 2024, Google began rolling out AI Overviews to U.S. users. The timing matters: The…
SEO and PPC are sitting on each other’s best insights
Having both SEO and PPC doesn’t mean you have a search strategy. It means you have two channel strategies. That’s very different, and the gap between them is where budget gets wasted and opportunities get missed. In many businesses, the SEO team and the…
Limited Ad Serving: Why Google Ads suddenly show less often
Google Ads can limit how often your ads appear without disapproving them or suspending your account. The Limited Ad Serving policy restricts an account’s eligibility to enter certain auctions, potentially reducing impressions and increasing the cost of…
How to build a defensible SEO budget for 2027
The simplest way to defend your SEO budget has been to point to growth indicators like improved rankings and increased organic traffic. Usually, the story was simple enough to fit on a slide or two. Now, that story is becoming a lot harder to tell. In…