Microsoft Advertising adds excluded content terms for Audience Ads
Microsoft Advertising is rolling out Excluded content terms, a new brand safety control that lets advertisers stop Audience Ads from appearing alongside specific page titles. The feature gives marketers another way to protect brand reputation beyond…
10 SEO use cases for auditing your accessibility tree for AI search
Have you ever checked what your website looks like to something that can’t see it? AI agents don’t admire your hero image or your brand colors. They read the accessibility tree. The accessibility tree is the structured, semantic layer your browser builds…
Google tightens Ads policy for government document providers
Google is tightening its Government documents and services policy, introducing stricter requirements for advertisers that promote government-issued documents and administrative services. The changes, which take effect on October 5th, are designed to…
What happens when AI Overviews contradict paid search ads?
For months, the search industry across SEO and PPC has been bracing for the ultimate SERP fusion: an all-in-one AI panel where your sponsored ad, your organic citation, and your Merchant Center product card appear in a single, pixel-efficient layout. I…
Why paid search could be your AI search advantage
Ask most marketing teams how they plan to stay visible in AI search, and you’ll most commonly hear: content strategies, SEO audits, and schema projects. What rarely comes up is the paid search account they’ve been running for years. That’s a big miss.…
Google Assistant to be discontinued on Android starting September 4
Over a year ago, Google told us that Gemini would be replacing the Google Assistant. Well, we finally have an official date for when Gemini will replace Google Assistant on mobile devices such as Android and Wear OS. The date is September 4, 2026. What…
Why the F.A.C.T.S. model is the key to search everywhere optimization by SOCi
For years, Google has used the E-E-A-T framework to assess the quality of web content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google recommends that content creators follow E-E-A-T principles because they…
Google releases help doc for Performance Max pay-per-lead goals
Google has published three new Help Center pages explaining how Performance Max campaigns with pay-per-lead goals will work, following its announcement that Local Services Ads (LSAs) are being integrated into Google Ads. The documentation provides the…
Google launches secure API access pilot for manager accounts
Google is piloting a new security feature for the Google Ads API that gives manager account owners greater control over which applications can perform sensitive API actions. The feature is designed to reduce the risk of unauthorized access while…
Google tests clickable hyperlinks in Search ad descriptions
Google appears to be testing a new Search ads format that adds clickable, keyword-rich hyperlinks within ad descriptions, potentially giving users another way to engage with sponsored listings. If rolled out more broadly, the feature could influence how…