The Three Bosses of SEO
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank…
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
The Guide to Targeted-Impact Link Building
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.
GEO for people who have to hit revenue targets
Most GEO and AI search budget recommendations optimize for the wrong KPI. Increased sales and profitability are the objectives. AI search visibility to the right searchers at the right time is simply another way to drive revenue. A citation is…
Google publishes its first dedicated guide for YouTube audio ads
Google has released its first standalone help page explaining how to create YouTube audio ads, giving advertisers an official reference for the format’s specifications and setup. What’s happening. While YouTube audio ads have been available for several…
Google Analytics adds campaign diagnostics for missing aggregate identifiers
Google is giving marketers a new way to spot attribution problems before they distort campaign reporting. What’s happening. Google Analytics has introduced a new diagnostic that flags campaign data issues caused by missing aggregate URL parameters. The…
OpenAI appears to be building chatbot-native ads that launch AI agents
OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a…