ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping…
Google expands Limited Ad Serving policy across all Ads
Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be…
Microsoft Advertising adds bulk editing for disapproved assets
Microsoft Advertising launched bulk editing and appeals for disapproved assets, making it faster for advertisers to resolve policy issues without updating assets one at a time. The feature is now available in all accounts and supports both text and image…
AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.
YouTube tests image ads during horizontal mobile playback
YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting the viewing experience. If rolled out…
Google Ads adds dedicated reporting for new customer acquisition
Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used…
How business context changes AI recommendations
Every AI success story seems to end the same way. Someone shares a remarkable output, and almost immediately someone asks, “Will you share the prompt?” It’s a reasonable request. We often give prompts too much credit. By the time someone writes a prompt,…
What six perspectives reveal about demand generation in AI search
Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always…
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on…
Your rankings aren’t telling you what your customers see
“We’re number one now, so why hasn’t traffic gone up?” I still get versions of that question almost every week. For years, SEO has been built around rankings. Clients wanted to know where they ranked on Google, agencies proudly reported monthly position…