The 11x ROAS account that lost money on every order
An 11x return on ad spend (ROAS) sounds like a win. It can represent an outstanding ecommerce business. It can also represent a business quietly destroying cash. The difference is context. It’s probably the most overused phrase in marketing, other than…
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google told Reuters that the launch of the most recent changes to the search results in the European Union under the DMA requirements led to the worst degradation of search quality in its history. “The changes mark the largest reduction in quality of…
When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation. The post When Attribution Looks More Precise Than The Data Behind It appeared first on Search Engine Journal.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds via @sejournal, @MattGSouthern
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce. The post Some Sites Use llms.txt Like robots.txt, Common Crawl Finds appeared first on…
Why growing restaurant chains win at local search and AI visibility by SOCi
You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are closing hundreds. Jack in the Box, Red Robin, Denny’s, and Red Lobster have trimmed…
How to build an AI governance framework for SEO
Somewhere between “just ask ChatGPT” and a full-blown incident response plan, most SEO teams are winging it. We’ve all watched someone paste a client’s entire GA4 export into a random AI tool “just to see what it says.” We’ve all seen an LLM confidently…
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks…
Google tests traditional Search campaigns in AI Mode
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI…
AI Overviews may be affecting Shopping ad CTR and impressions
Shopping ad click-through rates are rising while impressions are falling, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce — a pattern he thinks could be connected to how Google serves AI Overviews. Why it matters. AI…
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs via @sejournal, @gregjarboe
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search…